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Apple appoints new retail head to ramp up iPhone sales

International   |   Glibs Quick   |   Feb 06, 2019, 16:18 PM

In an effort to ramp up slow iPhone sales amid sluggish smartphone market, Apple on Wednesday appointed a new head of global retail and online stores.

Deirdre O'Brien will take over as Senior Vice President of Retail and People, reporting to CEO Tim Cook, the company said in a statement.

"For more than three decades, she has helped keep Apple focused on serving customers and enriching lives," said Cook.

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